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Industrial and logistics · Sector in build

Industrial feasibility, built around yield on cost.

Sheds, estates and last-mile logistics. Land, GLA, leasing assumptions and stabilised value, modelled the way Australian industrial developers actually work. Popurise is live for residential today and is expanding into industrial next.

Register interest View residential model

Why this sector

Stop rebuilding the shed model.

First-pass industrial feasibility usually sits in a fragile workbook that breaks when leasing assumptions move. Popurise gives the team one place to screen estates, compare cases and decide what gets the next round of work.

The old way
Modelled like a fit-out.

Face rent buried in effective rent. Yield on cost rebuilt every revision. Lease-up guessed.

With Popurise
Modelled like a yield on cost deal.

Face rent, incentives, vacancy and exit cap rate connected. Yield on cost in one place, in one workspace.

Stop rebuilding the model every revision.Land, GLA, leasing and exit value, connected. One workspace for the deal.
  • 01

    First-pass yield in minutes.

    Get to yield on cost without rebuilding the workbook from scratch.

  • 02

    Anyone runs the first pass.

    Acquisitions to development manager. Same workspace. Same answer.

  • 03

    Leasing assumptions stay live.

    Move a face rent or incentive. Watch yield on cost respond.

  • 04

    Compare downside and stretch.

    Vacancy, lease-up and exit cap as scenarios, not separate files.

  • 05

    Residual land falls out.

    Back-solve land value from a target yield. Stop guessing the bid.

  • 06

    One workspace, one answer.

    Site, scheme, leasing and exit value in one view, not fourteen tabs.

The spreadsheet problem

Stop letting the spreadsheet misprice the shed.

Industrial feasibility lives or dies on leasing assumptions and stabilised yield. Most workbooks treat it like residential with different cost rates and miss the inputs that decide the deal.

  • 01Face rent and incentives in separate sheetsEffective rent calculated from face rent, incentives and downtime
  • 02Yield on cost rebuilt every revisionYield on cost connected to every input
  • 03Lease-up is a guessLeasing period, downtime and vacancy as scenarios
  • 04Land cost is a fixed inputResidual land value back-solved from a target yield
  • 05Outgoings recovery lost in a marginGross to net split out cleanly
  • 06Exit cap rate hardcoded onceCap rate sensitivity in one place
  • 07Final_v9 becomes the systemOne live project, one scenario set

The difference

Run industrial feasibilities faster.

Excel turns fragile. Templates break when leasing assumptions change. Legacy software needs training first. Popurise gives industrial teams a faster way to screen estates and price the bid.

What you get
Excel workbookBuild it yourself
Spreadsheet templateOff the shelf
Legacy softwareTrained user tool
PopuriseBuilt around the deal
Best fit
Analyst-built one-off models
Basic checks
Dedicated trained users
Fast industrial site screening
Time to first answer
Slow once setup starts
Faster, until edits begin
Setup and training first
Minutes
Who can use it
Usually the builder
Whoever understands the template
Trained users
Anyone on the team
Yield on cost
Rebuilt every revision
Hidden in a tab
Available, but heavy
Live with every input
Lease-up modelling
Manual
Rigid
Process-heavy
Scenarios side by side
Residual land value
Manual back-solve
Not supported
Available with effort
Calculated from target yield
Version control
File chaos
File chaos with nicer formatting
Better, but heavier
One live project
Cashflow visibility
Buried in tabs
Basic
Available, but not quick
Monthly cashflows in one view
Cost / complexity
Hidden time cost
Cheap start, messy later
Training and software friction
Simple to run

Get to the answer faster, without spreadsheet mess or software bloat.

Register interest

How it works

Three steps to a faster industrial decision.

Model the deal, compare the cases and decide whether the estate deserves more work.

Step 01

Model the deal

Set the site, GLA, civils, leasing assumptions and exit cap rate in one structured workspace.

Step 02

Compare the cases

Test base, downside and stretch on leasing, cap rate and build cost without copying files.

Step 03

Make the call

See yield on cost, exit value and equity returns, then decide what gets the next round of work.

What the model handles

The inputs that actually drive the shed deal.

Site, GLA, leasing, civils and exit cap rate are all connected in one industrial feasibility workspace. Each input lives in a clear section so the team can find and change it.

01

Site and GLA

Site areaFootprintGLAOffice splitHardstand

02

Land and acquisition

Land costStamp dutyAcquisitionResidual land

03

Civils and build

EarthworksHardstandTilt-upOffice fit-outContingency

04

Outgoings and opex

OutgoingsRecoveryManagementCapex reserve

05

Leasing and revenue

Face rentIncentivesDowntimeVacancy

06

Finance and exit

LVRInterestCap rateExit value

07

Programme

AcquisitionConstructionLeasingStabilisation

Popurise model

Inputs stay connected. Change the deal, see the answer move.

Output · PlannedDriven by sector-specific assumptions

Returns

Yield on cost6.4%
Stabilised NOI$11.2M
Exit value$186.7M
Development profit$28.4M
Development margin17.9%
Residual land$22.6M
Equity IRR16.8%
Peak debt$118.4M

  1. Development directors

    Make the call on the estate: bid it, stretch it, or walk.

  2. Acquisition teams

    Screen more industrial sites before the off-market deal is gone.

  3. Development managers

    Test civils, build rates and leasing changes without rebuilding the workbook.

  4. Asset managers

    Sanity-check leasing assumptions and stabilised yield on the exit hold.

  5. Property consultants

    Run cleaner industrial feasibility reviews for clients without copying the file.

Why it exists

A better way to run industrial feasibility.

Popurise is property development feasibility software, built around yield on cost for industrial and logistics teams that need to screen sites, test leasing assumptions and review returns without managing another fragile spreadsheet.

Built for industrial feasibility

Model land, GLA, leasing, civils, finance, timing and stabilised yield in one workspace designed around industrial estates and logistics sites.

Made for faster site screening

Use Popurise like an industrial feasibility calculator when you need to test whether a shed or estate deserves more time.

Clearer than spreadsheet files

Keep scenarios, outputs and cashflows together, so the answer is easier to review and share.

Popurise helps industrial teams replace scattered workbooks with a cleaner browser-based workspace for industrial and logistics feasibility and stabilised yield review.

Questions

Industrial feasibility, answered.

Straight answers on how Popurise will handle industrial and logistics feasibility for Australian developers.

Is the industrial model live today?

Not yet. Popurise is live for residential development feasibility for Australian developers. Industrial and logistics is the next sector we are building.

What inputs will the industrial model handle?

Site area, GLA, office split, civils, build rates, face rent, incentives, downtime, vacancy, exit cap rate, finance and timing.

How does Popurise model yield on cost?

Stabilised NOI on top of total development cost including finance. Yield on cost updates with every input change, so you can sanity check the answer in seconds.

Can the model back-solve residual land value?

Yes. You will be able to set a target yield on cost and let the model return the residual land value, rather than fixing the contract price.

How are leasing assumptions handled?

Face rent, rent-free, fitout contribution, leasing fee, downtime and vacancy live as separate inputs. Effective rent is calculated from them, not entered as a single number.

Will it model multi-tenant estates?

The model is being scoped to handle single-tenant sheds and multi-tenant estates with staged leasing.

How do I register interest?

Use the Register interest button. Tell us how your team currently models industrial feasibility and what would make the workflow faster.

Want to shape industrial feasibility in Popurise?

Tell us how your team models industrial and logistics today. We are building this sector with the developers who will use it.

Register interest View residential model